• Home Services · AI Lead Reactivation

Apex Home Services: 23 Calls Booked From a “Dead” Database in 2 Weeks

Apex Home Services had the classic local-business problem: the lead pipeline looked busy on paper, but too many old quote requests were sitting in the CRM doing absolutely nothing. Not dead. Just ignored. Like gym shoes in January.

Jibba Jabba created a polite, conversational AI SMS reactivation campaign to see who still needed help, qualify replies and hand warmer prospects back to the team for booked calls.

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  • Example Conversation Flow
  • Hey Sarah, it’s Apex Home Services. You enquired a while back about getting help with a repair. Did you still need someone to take a look, or is that sorted now?
  • Actually yes, we never got around to it. Can someone call me?
  • No worries. What suburb are you in, and is this still for the same repair?
  • Brunswick. Same issue, but worse now.
  • Thanks — I’ll get this passed to the team. Would today after 3pm or tomorrow morning suit better for a quick call?
calls booked in 2 weeks
old leads contacted in pilot
example reply-rate benchmark
%
The Revenue Leak

The team had spent good money generating home-service enquiries, but once a lead failed to book immediately, it slid into the CRM storage shed. Some enquiries were six to eighteen months old, with no consistent follow-up pathway.

  • Old quote requests had never received a helpful check-in.
  • Staff were prioritising fresh calls and letting older opportunities cool off.
  • No dashboard showed which old leads were still commercially alive.
The Jibba Jabba System

1

Audit: Segment old enquiries by service type, age and previous status.

2

Conversation: Send a natural SMS that asked whether help was still needed.

3

Qualify: Capture job type, timing and suburb before handoff.

4

Book: Route warm replies to the team with a clear next action.

The Result

Within two weeks, the pilot produced 23 booked calls from a database the team had largely written off. The bigger win was visibility: Apex could see which old leads replied, which ones were worth calling, and which segments should be prioritised next.

Why It Worked

The message did not pretend to be magic. It simply reopened the conversation in a helpful, low-pressure way. No spam cannon. No robotic weirdness. Just a smart check-in with a clear path to booking.

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